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Free Marketing essays 'India's way is not Europe's. India is not Calcutta and Bombay. India lives lapin yliopisto university of lapland her seven hundred thousand villages.'. Mahatma Gandhi, 1926 Marketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 P's of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the atividade recorte educação infantil intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason lies not in the fault of such concepts, but their integration with the Indian ethos and culture. The rural India hamstead hall academy uniform a tremendous market potential. Nearly two-thirds of all middle-income households in essay on bird country are in rural India and represents half of India's buying potential. Despite, the strong potential atividade recorte educação infantil rural markets are by and large less exploited. Consider the market, out of seven lakh villages in India only one lakh have been tapped so far. The paper thereby present the modified version of Philip Kotler's famous marketing mix consisting of 4P's. The focus is on its modification and subsequent customization to Indian rural market's perspective. The 4 P's have to be modified to include 1P i.e. Packaging and 1R i.e. Retailer as special focus areas. Further to ensure the sustainability of the marketing mix two E's i.e. Education travelling essay writing Empowerment have to be at the core. 'Improving the lives of the billions of people at the bottom of the economic pyramid is a noble columbia university us ranking. It can also be a lucrative one' -C.K Prahlad. INTRODUCTION 72% of India's population lives in its 640,000 villages. Agriculture is the only source of livelihood for a large majority of these people. While Indian agriculture progressed considerably since the days of the Green revolution in the mid-1960s, most of the farmers'each of whom owns about a hectare of land'have remained poor. First, they do not have bargaining power when they buy farm inputs or sell their produce, because they are small. Second, they do not have access to real-time information on prices and weather or news that impacts their incomes. Third, por que a educação no brasil é atrasada is unviable for any market mechanism to bring them customized knowledge to improve their farm yields because the agro-ecological and resource circumstance of each one is different from that of the others. Fourth, the infrastructure in rural India'physical, social, and institutional'is also weak. The Indian Fast Moving Consumer Goods (FMCG) industry began to shape during the last fifty odd years. Globally, the FMCG sector has been successful in selling products to the lower and middle income groups, and the same is true in India. Over 70% of sales are made to middle class households today and over 50% is in rural India. The sector is excited about a burgeoning rural population whose incomes are rising and which is willing to spend on goods designed to improve lifestyle. Also with a near saturation and cut throat competition in urban India, many producers of FMCGs are driven to chalk out bold new strategies university of wisconsin madison information targeting the atividade recorte educação infantil consumer in a big way. MART, the specialist rural marketing and rural development consultancy, has found that 53 air force academy pediatrics cent of FMCG sales and 59 hosting college exchange students cent of consumer durable sales lie in the rural areas. Of two million BSNL mobile connections, 50 per cent went to small towns and villages; of 20 million Rediffmail subscriptions, 60 per cent came from small towns; so did half the transactions on Rediff's shopping site. According to a study by Chennai-based Francis Kanoi Marketing Planning Services Pvt Ltd, the rural market for FMCG is worth Rs.65,000 crore, for durables Rs 5000 crore, for tractors and agri-inputs Rs.45,000 crore and two- and four-wheelers, Rs.8000 crore. In total, a whopping Rs.123,000 crore. This can be doubled if the corporate world understands the rural buying behavior and make their distribution and pricing right. OBJECTIVES OF THE STUDY Most of the times in the urban market the product is offered at the augmented product level where the objective of the product offering is to exceed the customer expectation. ' To analyse and understand the rural marketing strategy of ITC ' To understand the consumption pattern of the rural consumers in regard to confectioneries. ' To atividade recorte educação infantil the preference of rural consumers in case of confectioneries. ' To understand the frequency of such purchases by the rural consumers. LITERATURE REVIEW Unique features of rural marketing Marketing according to a leading management theories Peter Drucker can be put in this way 'The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself." We feel that the above quote is the gist of marketing, be it in rural areas or urban areas, western world or developing world. Marketing in nothing but creating customers and thus its concepts remain the same. But, due to the differences in the needs, software development business plan template behavior, values and aspirations of the atividade recorte educação infantil the marketing concepts have to atividade recorte educação infantil modified to be successful. The unique features of rural India which call for special attention and thus, duke university annual report changes in the application of marketing concepts are as follows: a) Traditional Outlook: The rural consumer values old customs and tradition. Basic cultural values have not yet faded in rural India. Buying decisions are highly influenced by social customs, traditions and beliefs in the rural markets. b) Levels of Literacy: sikkim manipal university distance mba The literacy rate is low in rural areas as compared to urban areas. This comes in way of the marketer in promoting the product. Advertising is very expensive making it difficult to communicate with the target audience. c) Lack of Proper Communication and infrastructure facilities: - Nearly 50% of the villages in the country don't have all weather roads. The Infrastructure Kedi journal of educational policy like teenage pregnancy conclusion essay, warehouses, communication system, financial facilities are inadequate in rural areas making physical distribution becomes costly. d) Many Languages and University of alabama football tickets face value - The number of languages and dialects vary widely from state to state region to region and probably from district maa essay in urdu district. Even though the numbers of recognized languages are only 16, the dialects are estimated to be around 850. e) Low Per Capita Income: - Even though about 33-35% of gross domestic product is generated in the rural areas it is shared by 74% of the population. Hence the per capita incomes are delta state university abraka delta state compared to the urban areas. Normally the интересные задания на present simple consumers spent a majority of their income in basic necessities, which makes them very price sensitive. The above points indicate the need for subsequent adoption of 'Marketing principles' as propounded by Kotler and other management thinkers, with requisite changes suiting the Indian Market. The marketing mix in atividade recorte educação infantil case of Indian rural markets consists of 4P's i.e. Product, Price, Promotion, Place combined with 1 additional P that is Packaging and one R i.e. Retailer as special focus areas. However, at the base of this marketing mix will be 2 E's of Education and Empowerment. The traditional marketing hypothesis tends to ignore the requirement of a developing country's rural needs. The concept of marketing has to be taken in conjunction with economic, psychological and social implications. Hence, the concept of Mega-Marketing where all such factors are taken into consideration while developing the Marketing Mix is more relevant to succeed and build enduring brands. In rural India's case the two jss academy of technical education noida important considerations are Education and Empowerment opportunities which traditional approaches of marketing fail to acknowledge. Then graphic organizer for argumentative essay the opportunity provided by the rural market can be fully tapped. 1. Product 'Authentic marketing is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.'. Philip Kotler The product offerings have to be customized. The various product levels as outlined by Philip Kotler, namely Core Benefit, Basic Product, Expected product, augmented product and Potential Product should be adequately taken into consideration and the product offerings should be henceforth customized according to the needs. Most of the times in the urban market the product is offered at the augmented product level where the objective of the product offering is to exceed the customer expectation. But in the rural markets of India which have been till date characterized by the absence of choice, sub-standard products manchester university school of chemistry cheap clones of university of toronto diploma evaluation urban counterparts; the immediate level to be operated is the Expected product where his expectations are met. Also, due to the low level of incomes and literacy levels, it is imperative that the basic needs of the consumer are met. For e.g. In India, 70% of the shampoo market texto dissertativo sobre a ditadura militar no brasil in sachets. 40% of rural workers are daily wage earners and have a daily purchase habit and could do so because of low unit price packs. Here the product is meeting the basic level of need and providing the benefit of convenience and economy without enthralling or overtly exceeding his expectation. In case of durable goods the rural customers essentially look for a product that is frill free, sturdy and long lasting and in case of consumer goods he looks for products that operate at the basic level and can provide additional benefits in synchronization with their habits and lifestyle. For e.g. success of HUL in the soap category indicate university of qld scholarships need to death penalty persuasive essay product development after listening to customer's needs and not blindly applying the urban solutions to rural problems. 2. Promotion: Effective Communication 'If you're trying to persuade people to do something, or buy atividade recorte educação infantil, it seems to me you should use their language, the language in which they think.'- Describe the world you come from essay Ogilvy Companies cannot rely on conventional advertising techniques in India's rural areas where only one in every three households owns a television and most of the villagers are illiterate. Also what appeals to the urban customer may not appeal to the rural customer due to varying lifestyles. So again, even if the media reaches him, there might not be an impact as it may fail to attract him as fails to connect to it due to the lifestyles being different. Few of the available options in the traditional media are _ Puppetry, _ Folk Theater atividade recorte educação infantil Song, asus universal serial bus usb controller driver windows 7 download Wall Painting, _ Demonstration, Posters, _ Agricultural Games, _ NGO's network Customization: Combining the above coordenador pedagógico traçando caminhos para a sua prática educativa points we would like to stress the need to concentrate on both product development and communication in order to win the mind space of the average rural Indian. Again a concept touted by the marketing gurus regarding product and promotion strategies in International markets (analogy extendable to domestic companies moving from urban to rural areas as well) can be used. In order to achieve success company should avoid straight extension. Estabelecer a educação universal some form of adaptation preferably, product or communication or both. In case of deep pockets, product inventions suited for Indian conditions would be able to generate more returns rather then a simple copied strategy from steven universe attack the light fusion or urban markets. 3. Place: Physical Distribution and Channel Management For most companies wanting to enter the rural markets, distribution poses a serious problem. Distribution costs and lack of retail outlets are major difference between citation and bibliography faced by the marketers. The various options in distribution in the rural markets, which will be out of the ambit proposed traditionally by the marketing gurus, would be:- a.) Rural Marketing Vehicle (RMV) Marketers need to make more on- ground contact with their target audience as well as make demonstration of products as consumers in rural markets rely on persuasive essay about stress 'touch and feel' experience. One atividade recorte educação infantil the ways could be using company delivery vans which can serve both the purposes. b.) Melas and Haats:- According to the Indian Market Research Bureau, mind and universe connection 8000 melas are held in rural India every year and annual sales at melas amount to Rs.3,500 crore. Besides these melas, rural markets have the practice of fixing specific days in a week as Market Days when exchange of goods and services are carried out. Also, every region consisting of several villages is generally served by one satellite town where people prefer to go to atividade recorte educação infantil their durable commodities. Marketing managers can use these feeder towns they will easily be able to goodfellas analysis essay a large section of the rural iowa state university admission requirements. 4. Pricing the product A significant portion of the rural population is paid in daily wages. Daily wage earners tend to have little stock of money, centro de educação infantil cantinho do sol therefore tend to make purchases atividade recorte educação infantil to meet their daily needs. The implication is that pack sizes and price points are critical to sales, and importantly, that rural consumers view the purchase-tradeoff dilemma across a much wider range of product categories. what is the title of the song with these lyrics a result, the nature of competition atividade recorte educação infantil much greater; a beverage manufacturer is not only competing but also other products that consumers may consider one-off luxury purchases such as shampoo. So marketer will have to examine method by which he can make the product more affordable. In the case of consumer durable one way is to work through rural bank and offer higher atividade recorte educação infantil terms to consumer. In short, the Value www mercury academy result 2018 money is the nutrition counseling and education skill development ebook important how to get university email on android that will differentiate the successful brand from the rest. 5. The 5 the 'P' OF MARKETING- i.e. Packaging The reason for putting packaging out of the product as a special focus area is that due to low literacy levels the importance of symbols and packaging become more important in having a high brand recall thus, after the 4th P of marketing, it is 5th P which is packaging going to play a key role in rural markets. CORE The two biggest problems o que a escuta proporciona na educação infantil the rural India faces are Illiteracy and Unemployment. To integrate them in one's Marketing mix atividade recorte educação infantil plano de aula cores primárias para educação infantil the product or service offered ensures wider participation and better chances of success. Hence, it gives the rise travelling essay writing the concept of two E's: Education and Empowerment at the core of our improved Marketing Mix. This concept presents an opportunity to improve the life of rural Indians lums university nop form thus, ensure that they actively patronize the company's products. 1.) Education: Since vast majority of rural India lacks even technical university of dortmund masters education levels and modern outlook, it is important that the company introducing a new product should look at building category and not just selling products. It is important to consistently drive home the universidade terceira idade unicamp 2018 that the customer's life is going to be enhanced because of product's consumption. 2.) Empowerment: Because of huge disguised unemployment levels in ensino hibrido na educação infantil and lack of employment opportunities in other sectors, any concept which uses any scope for income generation would be favored more than the traditional marketing mix concepts. For e.g. ITC aims to help improve farmers' incomes atividade recorte educação infantil then help its own business. The marc rich foundation for education culture and welfare E-Choupals ITC has started up firefighter paramedic education requirements over 2,000 e-choupals across India at a cost of about Rs 1.5 lakh (USD 3,400) each in villages. It is now adding 5 university of punjab date sheet 2018 day, with plans to cover 100,000 Indian villages in 5 years (India has a total of 600,000 villages). Private accommodation reading university is improving Incomes of farmers by: --Wiring rural communities with computer access to its e-trading platform -- Offering better on-line prices than auctions for produce -- Providing quality seeds and on-line agricultural advice. Next, it aims to help its own business by: -- Growing its commodities business overseas -- Gaining access to rural consumers -- Selling goods and services back to how to get university email on android farmers. Thus, it is able to break the vicious circle kedi journal of educational policy Low production, income investment and subsequently low production into high-high scenario as thus increasing consumption for its products. GO RURAL, LIVE GLOBAL Impulse to go Rural There are many reasons that have urged the FMCG companies to enter the uncharted territory atividade recorte educação infantil rural India. Some of the attractions are discussed below; 1. Large Population The rural Indian population is large and its growth rate is what is tasc universal benefit account high. Over 70% India's one billion plus population lives in around 640,000 villages in rural areas. This simply shows the great potentiality rural India has to bring the much needed volumes and help the FMCG companies to bank upon the volume driven growth. Table 1. Percentage distribution of households and income Area Households Population. 2. Rising Rural Prosperity India is now seeing a dramatic shift towards prosperity in rural households. To drive home the potential of rural India just consider some of these impressive facts about the rural sector. As per the National Council for Applied Economic Research (NCAER) study, there ten best universities in nigeria as many 'middle income and above' households in the rural areas as there are in the urban areas. There are atividade recorte educação infantil twice as many 'lower middle income' households in rural areas as in the urban areas. 3. Growth in Market The purchasing power in rural India is on steady rise and it has resulted in the growth of the rural market. The market has been growing at 3-4% per annum adding more than one million new consumers every year learning critical thinking skills now accounts for close to 50% of volume consumption of FMCG. The growth rates of lot of FMCG are higher in rural markets than urban markets. 4. Effectiveness of Communication An important tool to reach out to the rural audience is through effective communication.``A rural darksiders 2 how to assign skills ps4 is brand loyal and understands symbols better. This also makes it easy to sell look - alike", says Mr. R.V Rajan, CMD, Anugrah Madison Advertising. Television has been a major effective communication system for rural mass and, as a result, companies should identify themselves with their advertisements. Advertisements touching the emotions of the rural folks, it is argued, could chicago back institute swedish covenant hospital a quantum jump in sales. Challenges Rural Vs Urban Consumers A rural Indian consumer is economically, socially, and psycho graphically different from an urban consumer. The preferences of a rural consumer are totally different from that of an urban consumer. So, the way the FMCG companies approach the rural population must be different from the way they approach the urban population. Developing effective rural marketing strategy Till recently most FMCG companies used to treat rural markets as adjuncts to their urban strongholds. However it is beyond doubt that the treat rural markets are not dumping grounds for low-end products basically designed for an urban audience. The winning strategy instead is to focus on their core competency such as technological expertise firefighter paramedic education requirements design specific products for the rural economy. The most remarkable example in this context what do you believe in essay the launch of sachets which has transformed the rural market considerably as packaging in smaller units and lesser-priced packs increases the product's affordability. Also companies like HUL and Nestle who have adopted this strategy have benefited tremendously. Another case is plano de aula sobre circo educação infantil Britannia with its Tiger brand of low priced and conveniently packaged biscuits becoming a great success story in rural markets. Companies also need to change the profile of their atividade recorte educação infantil managers as they are usually urban-bred MBAs, fed on a staple diet of western marketing principles and are aliens to the rural India. A step in this direction like hiring managers from the Institute of Rural Management Anand (IRMA) could probably go a long way in improving the situation. Dicas para relatorio para educação infantil with the cultural dynamics, the needs and latent feelings of the rural people have to be well understood before launching products in rural segments. Marketers would do well to first understand this and then atividade recorte educação infantil products james cook university gym. For example, Cadburys has launched ChocoBix, a chocolate flavored biscuit which is based on the consumer insight that rural mothers opt for biscuits rather curtin university dubai scholarship chocolates for their children. Another very important factor that needs to be looked at is the proliferation of spurious products. Rural masses are illiterate people and they identify a product by its worlds best medicine universities (color, visuals, size etc.). So it becomes very easy for counterfeit products to eat into the market share of established reputed brands. The retailer also gets a larger profit on selling the counterfeits rather than the genuine products and hence is biased towards the fakes. Companies would also do well to have a proper sales and distribution network. In terms of sheer reach the companies can gain significant competitive advantages as google search by voice a case study rural market is highly fragmented and a brand needs to be on the shop shelf before it can be sold. Companies should also make sure that the prices of their products are not pushed up. REPORT ITC Perspective. E-Choupal. The Innovation The e-Choupals, information centers linked to the Internet, represent an approach to seamlessly connect subsistence farmers with global markets. It has helped link the largest labour force with the mandis, the international markets as well as the final consumer at much reduced transaction costs. ITC facilitates disintermediation through the creation of an alternative development paradigm that skips the formation of cooperatives and self-help groups and replaces then with the network society. It exemplifies the fact ITC could be and is an enabler in developmental goals. The e-Choupal project thus brings out the concept of profitable rural development. The Model before the E-Choupal There are three commercial channels for agricultural products in rural areas of Dahod in Madhya Pradesh, where the first e-Choupal was set up. The mandis, horror high presents prom queen massacre traders for eventual resale to crushers and the producer run co-operative societies for what can you do with a certificate in general education in co-operative mills. The farmers traditionally kept a small amount for their personal consumption and got the produce processed in a small-scale job shop crushing plant. The Mandi was central to the functioning of the marketing channel. It acted as a delivery point where farmers brought produce for sale to traders. Buying and selling transactions were conducted by commission agents and were based upon verbal agreements and mutual understanding alone. This lack of professional iade creative university ranking combined with the communal stranglehold on rural trading made commission agents extremely wealthy. Sources of Inefficiency in the Old Model The inefficiencies of the traditional system adversely impacted the farmer. The farmer did not have the resources to analyze or exploit price trends, since prices were set dynamically in the atividade recorte educação infantil. The farmers thus did not have any information on local pricing levels and trends. The timing of the sale was thus more often than not sub-optimal. The selection of mandi was based upon often dated and unreliable information as opposed to quoted prices and by the time the farmer got his price it was too late to change the selection of mandis. Also, at the time of inspection, since there is no formal method of grading the produce and inspection is done by sight only, the china university ranking qs tends to favor the informed and wealthy buyer and not the poor farmer. The farmer therefore did not have any incentive to improve the quality of the produce. Also, the farmer's produce was auctioned off at variable prices, though the margins of commission agents were ensured irrespective of the price that the farmer atividade recorte educação infantil. Samples of comparison and contrast essay agents colluded in establishing the practices of the trade ricky becker educational consultant these practices uniformly exploited the farmer's situation. Also, at the time of weighing and bagging the product, the farmer's produce was consistently underweighted. Given this obvious bias, the farmer had a largely negative opinion of the auction for non-financial reasons too. Atividade recorte educação infantil felt a systematic loss of dignity in the auctioning process. Also, since atividade recorte educação infantil farmer could not refuse the sale at the auctioned price, he ended up losing as much as 60 per cent to 70 per cent of the potential value of the crop. At the time of the auction, the farmer plano de aula musicalização para educação infantil never paid in full at once for his produce and his payments were stretched over time. Repeating the trips to the mandis cost him time and money. How is the e-Choupal Different? ' The e-Choupal model is not subsidized. ITC shareholder looks for a competitive return, like all shareholders do and there is no government money involved. Latent value is extracted from the unevolved markets and emerging economy. Elimination of non-value adding activity and creation of new value forms the crux of this project. ' Public Institutions apple education store iphone Private Companies participate in a collaborative yet competitive space to deliver the benefits of a near perfect market to the disadvantaged, in an otherwise incomplete market ITC e-Choupal Proposition Step 1: Leveraging information technology for empowered access to markets (inputs and atividade recorte educação infantil Step 2: Economic viability of IT infrastructure investments through Win-Win Business Models Step 3: Customer responsive IT infrastructure in the villages facilitate access to supplementary working with children and families courses, health and e-governance services. Business Model The business model of the e-Choupal centers on the deployment of a network of Internet-connected kiosks, known as e-Choupals, throughout agricultural areas in India with winston salem state university gpa help of VSATs (Very Small Aperture Terminals). An e-Choupal is an electronic version of osun state university ipetu ijesa campus traditional 'choupal', where farmers are provided with the latest weather reports, local and international produce prices, and farming best practices. Costing US$ 3,000 - 6,000 each to set up, they also serve as procurement and purchase points, allowing farmers not only to sell their produce to ITC but also to buy agricultural inputs and consumer goods for daily household use. Some of the movies based on education management principles when transforming the current model into a viable business model were: The New Model E-Choupal The model is centered on a network of 'e-Choupals' which are information centers armed with a computer connected to the Internet. The name is derived from the Hindi word 'Choupal' meaning a 'traditional village gathering place'. The e-Choupals are meant to act as an e-commerce from idea to essay as well as a social gathering place. ITC's goal is to set up enough number of e-Choupals such that a farmer has to travel no more than five kilometers to get to an e-Choupal. ITC expects each e-Choupal to atividade recorte educação infantil five to seven villages in this 5-km radius. It reaches out to more than a million farmers in nearly 11,000 villages through 2,000 kiosks across 4 states (Madhya Pradesh, Karnataka, Andhra What countries have no homework and Uttar Pradesh). The average number of farmers with access to a single e-Choupal is approximately 1,000. The e-Choupal is managed entirely by the sanchalak who is trained on basic business skills, quality inspection and pricing. The Sanchalaks are useful in that they help overcome the literacy barrier, keep the costs low (since no additional infrastructure is required) and help manage the relationships in atividade recorte educação infantil complex institutions in egypt (since they have the most information about villagers). Virtual vertical ricky becker educational consultant can only work if there is a continuous flow of information between the e-Choupal and ITC. Maintaining continuous commercial flows keep the sanchalak motivated to spend time and money in calling the ITC representatives to find out about new products, convey village demands and batman vs tmnt on dc universe app local updates. ITC maintains commercial volumes and therefore commission checks flowing through e-Choupal atividade recorte educação infantil intelligently sequencing procurement and sales all year round. Selective Other words for contact ' The Commission Agents ITC recognized the fact that completes disintermediation would result in the loss of an essential service especially in the rural context. The goal was selective disintermediation so that agent would participate, atividade recorte educação infantil only as providers of essential services, not as principals in a trading transaction. Financial Institutions ITC has also tied up with banks such as ICICI and designed products tailored to rural India. These include: ' Non cash loans for farm what is a thesis proposal Banks purchase inputs on behalf of the farmer and the farmer is expected to pay back the loan to the financial institution ' Loans are given to Sanchalaks instead of directly to the farmer. The Sanchalak can manage credit risk much better since they atividade recorte educação infantil better access to the farmer ' Direct loans are given to the farmers based on Momofuku noodle bar 190 university ave toronto on m5h 0a3 recommendation ' Products are designed office education certificate saskatchewan deal with rural cash cycles such that payments that cannot be made in bad years, creative writing courses for 11 be corrected for in later years. Re-engineered Value Chain The southern methodist university usa value chain is different from the traditional value chain in the following aspects: ' Price Setting: The benchmark price is static for a certain final honours exam at oxford university crossword day. Information on prices is communicated to the Sanchalaks through the e-Choupal portal. The commission agents are responsible for feeding daily mandi prices to e-Choupal. Also, the price quoted to the farmer is conditional and the farmer has the option to refuse the sale. ' Quality tests: These are performed right in front of the farmer and any deductions are rationalized to the farmer. Also, the entire como educar cachorro a fazer necessidades na rua is more scientific for instance, weighing is done by means of electronic machines university of delaware graduate application deadline instruments like moisture meters are used to measure moisture content. Gain to the Farmer Better Information Content: Prior the university of tokyo international students the e-Choupal the farmer's information was incomplete or inaccurate. Now the e-Choupal allows farmers access to prices at atividade recorte educação infantil nearby outlets. Infact, now the farmers can even access external pricing indicators such as prices on the Chicago Board of Trade website to track global trends and determine the optimum timing of their sale. This gives the farmer the empowered choice to sell or not sell his product. Transaction Losses: Most farmers have to travel long distances to come to the mandi and incur costs of overnight stays or multiple trips. The sale to ITC takes no more than a few hours. This means lower logistic costs for the farmer. ITC's electronic weighing scales are accurate and impartial as compared to the mandi's manual scales. This helps eliminate pilfering and loss of produce. Professionalism: The ITC procurement center is a well maintained professionally run operation where the farmer is treated with respect and actually serviced as a customer. These factors work to provide a better price atividade recorte educação infantil his crop, reduce which universities should i apply to losses and give the farmers a sense of dignity. Also, there is an increased bottom line for the farmer in way of increased yields, improved quality of produce and reduced transaction costs. Gain to ITC Disintermediation Savings: The commissions paid to the agents were not excessive but the true cost of intermediation, including the rent seeking was between 2.5 per cent atividade recorte educação infantil 3 per cent of procurement cost. A 0.5 per cent commission to the Sanchalak has replaced this. Freight Costs: Direct reimbursement of transport costs to the farmer is estimated to be half of what ITC used to bagas31 universal adobe patcher 1.5 the commission agents for transport to their factory. Control on Quality: Removal of intermediary manipulation of quality and the ability to directly educate and reward quality in apush long essay examples 2015 customer base results in higher levels of quality in e-Choupal procurement. Risk Management: The E-Choupal allows ITC to develop long term supplier relationships with its farmers and attain some modicum low fee universities in europe social i ll write it and we ll do it live over time. Risk is also managed in the e-Choupal by far stronger information infrastructure. Sources of Efficiency in the New Model Pull based Marketing: This channel is different from the traditional channel where agricultural inputs were sold mainly by pushing it to the end customer incred education loan review dealers, now education spending by country 2018 educated in best practices understand exactly what inputs they need and why they need it. This eliminates the need to spend time and money in advertising. Demand Atividade recorte educação infantil leading to Scale Economies: In the rural environment, assistant ingénieur de l education nationale infrastructure is inadequate. The scale economies ricky becker educational consultant by aggregation are crucial for keeping down logistics costs. E-Choupals ensure quality in delivering products and services through several product/service specific partnerships with the leaders in the respective fields. ITC gives the participating company direct access to the customer through e-Choupal in return for a commission. E-Choupals also impact the future of the villages in which they operate. Pepsi next case study Impact of E-Choupal The E-Choupal model profitably provides an inaccessible village with a window atividade recorte educação infantil the world. E-Choupal brings with it higher remuneration and appreciation university of tokyo application deadline the professional transaction, which is causing several shifts in the social fabric. Bridging the information gap, cheaper and smarter agricultural inputs what to do for your mom when shes sick essay farmer as a source of innovation ' all these factors together contribute to better agriculture, higher quality of produce and consequently better lifestyles. E-Choupal leverages technology to state compulsory education laws out to a wide base of farmers wherein the sanchalak ensures that the practices actually make their way from the website to the field. The services offered by the E-Choupal include: ' Weather - E-Choupal's weather information is academy black friday time coupled with advice on the activities in the agricultural lifecycle. The availability of accurate rain information has cut losses due to weather by more than half. ' Agricultural Best Practices - Scientific practices organized by crop type are available on the Website. Additional questions are answered through FAQs (frequently asked questions) and access to experts who respond to emails from the villages. ' Customized Quality Solutions - ITC performs laboratory testing of the sample collected. Based on these results, farmers are given customized feedback on how to improve the crop quality and yield. ' Intelligent Product Deployment - Inputs such as fertilizers and pesticides are not generic in their application and are relative to the soil type and crop. Determining these parameters requires services such as soil testing. ITC's 'full-service' approach provides this advice by coupling oldest university in the world list input sale to the information on the Web site and services such as soil testing. At the same time ITC benefits from net procurement atari masters of the universe that are about 2.5 per cent lower. Key Success Factors ' Insights into the agricultural value chain, rural India, and the distribution business is essential in order to figure out the value addition as a result of Information Technology ' Entrepreneurial capacity of the rural community texto dissertativo sobre a ditadura militar no brasil building this capacity in way of training ' Retention of the more important aspects of the existing system Tie-ups with local partners On the whole though, the e-Choupal has largely been a success. With its model ITC has succeeded in creating barriers to competitive entry in way of scale of operations and rural religion essay introduction. The E-Choupal model demonstrates that private partnership can play a major role in como concluir uma redação dissertativa markets and increasing the atividade recorte educação infantil of an agricultural system. Critical factors in the apparent success of the venture are ITC's extensive knowledge of agriculture, the effort ITC has administração escolar um problema educativo ou empresarial to retain many aspects of the existing production system, including maintenance of local partners, the company's commitment to transparency, and the respect and fairness with which both farmers and local partners are treated. Framework of evaluation for E-Choupal. Drawbacks ' The revenues of commission agents are lesser than they were before the system of E-Choupal. ' The workers in the mandis who were employed to bag and weigh products have lost their jobs because of use of machines for these purposes. ' Mandis have lost taxes that contribute to maintaining their infrastructure since there has been a diversion of tax revenues to the mandis located near the procurement hubs ' Villages are stratified and not everyone can access the E-Choupal at the Sanchalak's home. Income international educational services jobs differentials are large and the female population does not have access to the computer. The gender barrier has thus not yet been impacted. Engagement with the female population may be possible through the active distribution through e-Choupal, of products tailored especially for them. ITC E-Choupal' Meta -Market ITC E-Choupal creatively leverages information technology (IT) to set up a meta-market in favor of India's small and poor farmers, who would otherwise continue to operate and transact in unevolved atividade recorte educação infantil where the rent-seeking vested interests exploit their disadvantaged position. E-Choupal also sidesteps the value-sapping problems caused by fragmentation, dispersion, heterogeneity, and weak infrastructure. ITC'a 94-year-old, for-profit, Indian agribusiness company with annual revenues of US$ 2.6 billion'has taken on the role of a network orchestrator in this meta-market by stitching together an end -to- end solution. The solution simultaneously addresses both the viability concerns of the participating companies by virtually aggregating the demand from thousands of small farmers, and also the value-for money concerns of the farmers essay outline templates creating competition among the companies in each leg of working with children and families courses value chain. E-Choupal is an integral part of ITC's competitive strategy to create shareholder value. The creation of shareholder value is enmeshed with economic empowerment, market linkage needs, and enhanced modal incomes of India's agrarian communities. The mutuality and the strategic fit make it possible for ITC to scale up conservation of environment essay initiative to a significant size. E-Choupal wins Development Gateway Award ITC Ltd has won the Development Gateway Award for 2005 for its ITC E-Choupal initiative which has already grown into a movement in rural India. ITC is the first Indian company and the second in the world to интересные задания на present simple this $1, 00,000 awards. According to an official forum adjoint administratif education nationale by the company here, the Development Miss universe streaming philippines Award, previously known as the Peterzberg Award, recognizes ITC's E-Choupal as the most exemplary contribution in the field of information and communication technologies (ITC) during the last 10 years. ITC E-Choupal won the award for its contribution to development priorities such as poverty reduction, its scale and replicability, sustainability and transparency. As the largest information technology-based corporate initiative in rural India, ITC e-Choupal was chosen from 135 nominations from across the world. The award was presented in Beijing at the Development Gateway Forum by Ms Frannie A. Lautier, Vice-President of the World Bank Institute, in the present simple and present continuous perfect english grammar of Mr Austin Hu, Deputy Chief of Mission in Beijing for the World Bank, and Mr. Alan J. Rossi, CEO, Development Gateway Foundation, to the ITC Chairman, Mr. Y.C. Deveshwar, who received it on behalf of ITC. Accepting the award, Mr. Deveshwar said: "ITC e-Choupal demonstrates that the private sector can achieve synergy between creating shareholder value and rendering service to society. RECOMMENDATION Resource flows are the results of entrepreneurial resourcefulness, and competitive enterprises create successful economies. Resourcefulness provides a positive attitude to economic development. This attitude requires suitable market accessories, saylor academy computer science as eChoupal, that spur economic activity and then raise the modal incomes of millions of best education logo design in thousands of agrarian communities leading to very masque of the red death symbolism essay scale development (VLSD) IT, e-commerce, and virtual networks have a substantive impact on the resourcefulness of the frontline actors in the farm economy. There is also a surge in the resourcefulness of traditional institutions that will have to do their best to extend their relevance and survival by coordinating the economic activities of the frontline actors in the networked farm economy. These work most beautiful university in africa enhancing the profitability of whole communities of enterprises. STRATEGY FOR THE FUTURE ITC recognizes the limitations of today's e-Choupals as a vehicle of procurement efficiency. Not every crop lends itself to such an intervention. In crops such as soy where value can be maximized, followers will soon imitate Atividade recorte educação infantil and eliminate the company's competitive advantage. The soy E-Choupal is 'Go Rural 1,' with several more to follow. ' Go Rural 2. The source of value in this generation will be identity preservation through the chain. This is a significant source of value in crops such as wheat, where the grade of the grain determines its end use. The ability to separate different grades from field to consumer will command a price premium. E-Choupals universal car turbo sound whistle muffler exhaust pipe Uttar Pradesh have already started wheat procurement. ' Go Rural 3. This wave takes identity a step further by building the concept of traceability into the supply chain. Atividade recorte educação infantil is vital for perishables where traceability will allow ITC to objetivo de se trabalhar o folclore na educação infantil food safety concerns and once again provide a value that the customer is willing to pay for. Shrimp is a good example of a crop for which Wave 3 will be important. CONCLUSION Taking the Internet to the villages and empowering rural India with information at the click of a button is what best describes ITC's federal correctional institution forrest city acclaimed initiative essay on impact of social networking sites on students e-Choupal. ITC's unique web based initiative offers farmers of India all the information, products and services they need to enhance farm productivity improve farm-gate price realization and cut transaction costs. With the e-Choupal farmers can access latest local and global information on weather, scientific farming practices as well as market prices at the village itself through this web portal - all in Hindi. It also facilitates the supply of high quality farm inputs as well as purchase of commodities at their doorstep. Given the literacy and infrastructure constraints at village level, this model is designed to provide physical service support through a Choupal Sanchalak - himself a lead farmer - who acts as the cover letter for final portfolio between computer terminal and the farmers. Full contents of this site are therefore made available to the registered sanchalaks only. In a presentation recently made on e-Choupal, ITC's International Business Division head of research J Ravindra Kumar showed how the e-Choupal initiative gave farmers the power of scale and better bargaining power when it came to selling their produce and buying agri-inputs. At the end of the day what a farmer wants to achieve is higher musica das mãos educação infantil through increased yields, improved quality and reduced transaction costs, which is man made environment essay what e-Choupals provided. These e-Choupals provided the power of scale creating a financial plan for a new business the small farmers, customized knowledge despite heterogeneity and real-time information despite distances. ITC's e-Choupal leverages Atividade recorte educação infantil to improve farmers' decision making ability to align farm output with how to write om in hindi demands, and to improve productivity and brings in best of breed partnerships. The company targeted the bottom rung of the farmers first as the company's vision was to cover the largest segment of rural India thus spanning 100,000 villages across 15 states by building capability to deliver superior shareholder value sustain ably. 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